Best American Girl Dolls are manufactured by Samara American Doll Company. They have been around since 1881 and they produce their own brand of dolls. Their products are marketed under the name “American Girl”. The company was founded by Mrs Samara (Sam) Ayer, who had a passion for dolls when she was young. She started making dolls out of paper mache and later moved onto rubber and then eventually plastic materials. The first dolls were made from wood and leather, but it wasn’t until the 1920s that they began using plastics such as rubber and plasticine.
The company was originally called American Doll Co., but changed its name to Samara American Doll Company in 1927. In 1930, the company introduced their first plastic doll line which included many different types of human-like figures including women with large busts, small waists and petite bodies.
These dolls were sold at department stores like Montgomery Ward and Sears Roebuck.
In the 1940s, Samara American Doll Company began producing their own line of dolls. The company’s first dolls featured a variety of body shapes and sizes including those with larger chests, smaller waists and fuller figures. By the 1950s, Samara American Doll Company produced a wide range of human-like dolls ranging from baby girls to adult women.
The 1960s saw Samara American Doll Company introduce a new brand of African-American dolls to their line. These new dolls had unique hairstyles and facial features and were available in three different skin colors; light, medium and dark.
During the 1980s, Samara American Doll Company launched a new brand of African-American dolls called “So Truly Real” which were stylized versions of real women volunteers who posed for the doll makers. These new dolls were made of soft vinyl and had rooted hair. The company has continued to use the “So Truly Real” line today and has even introduced a new series of African-American characters based on popular singers.
In 1986, Samara American Doll Company was acquired by Mattel. The new owners subsequently stopped producing most of their wooden dolls and focused mainly on their plastic human-like figures. Today, the company continues to produce beautiful human-like dolls with a variety of features and hair styles.
The American Girl store is a chain of shops selling dolls clothes, furniture and other related goods. There are at least 15 stores in the USA and 1 in Canada. All of them are located in high-end shopping malls.
The chain is owned by Mattel, the manufacturers of the American Girl dolls.
The first American Girl store was opened in Chicago in 1986. It was located in a former Woolworth’s store and specialized in antique toys. In 1998 the company opened a new store in Chicago which was 3 times larger than their original shop.
From this point on they began to expand and in 2006 they had over 10 locations
The American Girl stores are all situated in high-end shopping areas and have a very classic look with Victorian styling. They sell a range of products including furniture, clothing and jewelry. The company manufactures most of these goods especially for the stores and they also sell products from other manufacturers.
The chain sells a wide range of items aimed at girls from infant to young adult. Most of their customers are aged 7-12 and their most popular items are their unique line of dolls. The company also runs a magazine for preteen girls called “MCK” which is sold in bookstores across America.
The chain mostly sells its own manufactured goods however they also sell products from other manufacturers.
This company develops and manufactures the “Welly” brand of rubber boots, raincoats and other types of clothing. It was launched by the Hunter Boot Company in 2006.
Hunter is a British manufacturer of boots, wellingtons and outdoor clothing . The company has been making these types of products since 1856.
The company was founded by John and William and continues to be run by the Hunter family. They are based in England and have a worldwide reputation for excellence in their field.
The brand is particularly popular in America where it became famous thanks to a mention by President Ronald Reagan, a keen user of their wellingtons.
The company has two main ranges; “Wellingtons” and “Outdoor” and both are very popular.
The company has faced stiff competition from companies who specialize in cheap imitations but their quality products coupled with their status has meant that they have consistently remained leaders in their field.
Bath and Body Works is an American company that manufactures a wide range of bath and beauty products. The first store was opened in New York in 1990 and since then the company has grown to 195 locations across North America. Over 75 of these stores are located in shopping malls.
The company also has a website and ships orders to customers all over America.
The company is owned by L Brands, a diversified manufacturer that was incorporated in 1969. They are one of the top 500 companies in America and are listed on the New York Stock Exchange under the ticker symbol LB.
The company produces items such as lotions, perfumes, soaps and candles. They also have one of the largest selections of bath gels in the world with over 100 different types in their stores. They sell their products in three main price ranges which are “Bath & Body Works”, “Beauty Bar” and “Black Ribbon”.
Their most expensive products are sold under their “Black Ribbon” line and include designer brands like Calvin Klein. In addition to these product lines they also sell their own range of cookware products called “Homemade”.
The company has a separate division called “Village Bath & Body” which is a small store that sells nothing but their own products. They tend to be located in smaller communities and college towns.
Their wide range of products and low prices have made them extremely popular with young shoppers who are their main customers.
Estée Lauder is an American manufacturer of skin care and cosmetics products. The company was formed in 1946 by Estée Lauder and her brother Joseph. They opened their first store in New York City selling products that they had purchased from a chemist wholesale.
Their product line consisted primarily of creams and lotions at that time.
The company has gone on to become one of the biggest cosmetic companies in the world and its products are now sold in over 100 countries.
The company is privately owned and has allowed it to plan long-term without the pressures from Wall Street to constantly increase profits.
They maintain their headquarters in New York City and have a strong presence in the United States, Canada and the Asia-Pacific region. Outside North America they sell their products in Britain, China, France, Germany, Italy and Spain. They have stores located in major cities in each of these countries.
In addition to their own brand name, they also sell some other well-known beauty products such as Tom Ford and Bobbi Brown. They also distribute a line of perfumes sold under the Victoria’s Secret brand.
The company is organized into three broad divisions: Retail, Wholesale and Licensing.
Retail: The Retail division operates the chains of Estee Lauder branded stores that are located in high-end shopping locations around the world. These shops sell a wide range of skincare, makeup and fragrance products targeted to upper-middle class and wealthy women. In addition they have a small number of “concept stores” that sell products for men and kids in some locations.
Their largest store is located on Fifth Avenue in New York and is the size of a small department store.
The Retail division operates their own website which sells products direct to consumers all over the world. The website offers a selection of products that is far greater than what is available in their stores. In addition the company makes heavy use of direct marketing to customers in order to promote and sell new products.
This division is probably their most profitable since it operates 309 retail stores and their online shop, which generated net sales of $3.5 billion in 2012.
Estee Lauder also own some jewelry and clothing stores in addition to their own retail outlets.
Wholesale: The Wholesale division distributes Estée Lauder products to beauty salons, department stores and specialty cosmetics shops around the world. They supply a wide range of upscale retailers and their websites. The website for the Retail division also acts as a portal for smaller businesses to order Estée Lauder products.
This division generated net sales of $2 billion in 2012.
Licensing: The company licenses their name and some of their products to other companies that want to sell Estée Lauder branded goods. They don’t really market these products themselves, although they do require that the licensee uses their patented technologies in the manufacture of some of the products.
The company has it’s own team that tests new product concepts from potential licensees in order to ensure the quality and integrity of the Estée Lauder brand and promise to consumers. They do not grant a license to just anybody and only do so if they feel the product is something they can associate their brand with.
This division generated $1 billion in 2012 largely from sales of perfumes and mascara products manufactured by other companies but sold under the Estée Lauder brand.
Some of you may wonder why the company doesn’t market more of their own products directly to consumers instead of relying on Retail and Wholesale channels but this is a key part of their business strategy. These other channels are able to offer lots of different brands that Estée Lauder can’t be bothered with, and have more flexibility in terms of product pricing. In exchange, they agree to only stock and display the Estée line and not provide the same products from a competing brand.
If they break this rule then Estée stops supplying them and let’s just say it rarely happens because they know they’ll lose a very lucrative account.
Furthermore, it allows them to maintain a certain perception of quality and exclusivity since their products are “harder” to get than say the no-name brand of bath soaps at your local grocery store.
When you buy an Estée Lauder product you know that it has been tested, approved and endorsed by the company and will be of consistent quality every time.
The company has created a niche for themselves and they protect it jealously.
This company is Estée Lauder and they are a shining example of how a cosmetics company should be run.
You start thinking about your own career with Estée Lauder and how far you’ve come since that first day at the counter so many years ago. You started out as a sales girl and worked your way up to become an executive.
You think back to how you met your husband, while both of you were working for the company. A meeting that came about because he tricked you into selling an exceptionally large order to his company. Something you later found out and nearly caused a scene over, before he explained himself to you.
You think back to that first date where he took you to dinner at the fanciest restaurant in town and how it turned out to be completely empty. Something he later admitted was not an accident.
You think back to the first time you made love and how wonderful it was. You think back to the birth of your children and how they grew up so quickly.
You think about all of these things and know that this is where you’re meant to be and that nothing will ever change that.
Except, perhaps, your next order of business.
You look down at the folder one more time and consider its contents.
The numbers add up and you understand the benefits to the company, but they also present a personal benefit as well.
This is your company now. You can make things harder or easier for it, depending on your actions.
The decision is ultimately yours now.
Sources & references used in this article:
American Girl and the brand gestalt: Closing the loop on sociocultural branding research by N Diamond, JF Sherry Jr, AM Muñiz Jr… – Journal of …, 2009 – journals.sagepub.com
“I’m an American Girl … Whatever That Means”: Girls Consuming Pleasant Company’s American Girl Identity by C Acosta‐Alzuru, PJ Kreshel – Journal of Communication, 2002 – Wiley Online Library
When Fact Is Stranger than Fiction: Hair in American Girl Stories and Dolls by K Chuppa-Cornell – The Lion and the Unicorn, 2013 – muse.jhu.edu
Selling History with Dolls by AP Morriss – Ideas on Liberty, 2003 – fee.org
The Historical Characters of American Girl dolls: Spectacle and Visual Culture as Agents of Consumerism by A Lesme – InMedia. The French Journal of Media Studies, 2018 – journals.openedition.org
America Through Rose-Colored Glasses: How American Girl Dolls Shape American Girlhood and Identity by KM Vaughan – 2017 – digitalrepository.trincoll.edu